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Friday, May 11, 2012

Why Size Doesn't Always Matter: The 2012 Supply Chain Canada Conference

   "Bigger is better” is one the best known adages in the English language. However, I would have to argue that bigger is not always better, especially when it comes to trade shows. Trade shows provide businesses with an excellent opportunity for networking and for gaining visibility. Sure, bigger trade shows do have a higher turnout rate, but sometimes the smaller trade shows are better targeted. At the end of the day, it is about the quality of these relationships rather than the quantity.

This past week, qdata attended the Supply Chain Canada Conference in Mississauga, Ont. The Supply Chain & Logistics Canada and the Canadian Industrial Transportation Association jointly host this conference. This two-day event allowed businesses to learn from peers in the supply chain and logistics industry via keynote speakers, sessions and exhibitions.

Although we have participated in this trade show in the past, this year’s was much more successful. Qdata’s booth mainly featured Intermec products. Like every trade show, our predominant goal was to gain prospects. It was quite difficult to accomplish this goal last year as most of the conference’s events were organized away from the booths. This year, events happened right on the floor of the trade show. As a result, there was a significant increase in booth traffic and customer interest. There was a very upbeat atmosphere on the floor during these two days. It is evident that people are genuinely optimistic about the economy and they are interested in talking business.  

The Supply Chain Canada Conference hosts a dynamic and business-focused tradeshow that is very important for qdata. Despite the event’s small size, it attracts vital businesses and people in the supply chain industry. It is a place where interaction between manufacturers, distributors and service providers is possible and strongly encouraged. In 2011, attendance jumped to 406 from 250-300 previously, of which 47% were C-level senior managers. We look forward to attending this event again in the future as we watch and experience its growth and improvements. 

Scanners On!

Jeff Lem


Posted By: Jeff Lem @ 4:29:35 PM


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